WILLIAM MORRIS FLOORING
WILLIAM MORRIS FLOORING
Made in partnership with the world-renowned Axminster Carpets, let Nature unfurl beneath your feet with our 100% wool William Morris carpets, rugs and runners.
Celebrate a design legend with our William Morris carpets, rugs and runners. Rooted in the Arts and Crafts movement, these floor coverings bring intricate, nature-led pattern and heritage character to the home, from golden lily motifs to trailing foliage.
Whether you choose a William Morris stair runner, a patterned rug for a study or a carpet that carries a design through a room, each is woven in England with Axminster Carpets from responsibly sourced wool, and made to last a lifetime.
Complete the look with our matching William Morris wallpaper, or explore the wider Axminster flooring range of carpets, rugs and runners.
Made to order to reduce waste, our William Morris designs reflect our regenerative mission. Every order helps protect 35 square metres of forest through the World Land Trust.
THE COLLECTION
With 250 years of making floors fit for royalty, the House of Hackney x Axminster Carpets collection has some serious credentials. Holding a Royal Warrant and with centuries of craftsmanship underfoot, it’s a heritage you can trust in the spaces of today.
In a rainbow of verdant greens, earthy pinks, pigmented brights and neutrals, each carpet, rug and runner is woven to order on a single loom from 100% wool, using Axminster’s unique ‘eight pitch’ weave, creating flooring with greater detail, definition and saturation than ever before.
MADE WITH 100% WOOL
Nature isn't just the inspiration behind this flooring collection, she’s woven into the very essence.
Tough, renewable and beautiful, our carpets, rugs and runners are made with 100% responsibly sourced wool, the material that Nature designed for the long haul.
As well as looking and feeling beautiful, wool is Nature’s high-performance fibre, offering durability, warmth, flexibility and reliability. Find out more about wool and its benefits here.




