WHATโ€™S YOUR AURA?
WHATโ€™S YOUR AURA?
Discover the colours, prints and textures to create your own emotional landscape.
THE AURAS

THE AURAS

Introducing The Auras, curated palettes drawn from Nature, guided by intuition

A home is more than four walls and a roof. It holds energy. It carries feeling. Every space has an aura, shaped not just by decoration, but by intention, and the people who inhabit it.

Inspired by the artistry of Natureโ€™s palette, and the harmony of the natural world, The Auras are not a rulebook, but a guiding light in creating interiors that feel intuitive, personal and alive.ย 

For what is โ€œhomeโ€ if not an emotional landscape?

Each Aura is designed to awaken an emotive response, guided by mood and colour, encouraging you to decorate your home for how you want to feel in it.

Our Craft Story

ABOUT US

Our Craft Story

Built upon the foundations of creativity with purpose, integrity in our actions and compassion for people and planet, Frieda Gormley and Javvy M Royle first dreamed up House of Hackney in 2011. Today, we use our brand as a force for good, championing craft, Nature and community in our mission to contribute to the restoration of the natural world and the quality of all life on Earth.

Nature Director
Nature Director

In 2023, an independent director acting on behalf of Mother Nature and Future Generations joined our board to sense-check and guide our work for the collective good.ย 

Restoration
Restoration

Our wonderful customers have protected 513 acres of threatened habitats and their wildlife through our partnership with World Land Trust.

Activism
Activism

Through events, protests, lobbying and campaigns, we support a collective of positive disruptors to take urgent action on behalf of Mother Nature and Future Generations.

True Cost
True Cost

We have begun to account for the full cost the extractive impact of our production has on Nature, so we can quantify the true health and success of our company.