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FOREST FOLK
There’s magic and mischief in the air with our NEW collection in partnership with artist Alex Merry. Inspired by British folklore, welcome the wild into your home courtesy of our curious cushions. “Creature Comforts” just got a whole new meaning.
a pillow on a chair
NEW COLLABORATION

HOUSE OF HACKNEY X ALEX MERRY

Drawing from British folklore and the wonder and wit of the natural world, our new collection, in partnership with artist Alex Merry, celebrates the magic that lies just beneath the surface of everyday life.

Inspired by the natural world, not only in look, but in the very way it’s made, this cushion capsule features our pioneering new velvet, made with 100% regeneratively farmed cotton, grown using practices that restore biodiversity and leave the land healthier for future generations. Just like the mischievous creatures featured in our story.

a woman lying on a bed with pillows
HOUSE OF HACKNEY X ALEX MERRY

MEET THE MAKER

Known for her whimsical illustrations and dream-like paintings, artist and founder of female folk-dancing group Boss Morris, Alex Merry, has brought her distinctive hand and playful imagination to three wild and wonderful creatures from the British forest.

“For this collection I drew on my love of British folklore... its strange creatures, rituals and traditions, and the sense that magic can be found just beneath the surface of everyday life.” 

Alex Merry

a man and woman sitting at a table with plates of food

ABOUT US

Our Craft Story

Built upon the foundations of creativity with purpose, integrity in our actions and compassion for people and planet, Frieda Gormley and Javvy M Royle first dreamed up House of Hackney in 2011. Today, we use our brand as a force for good, championing craft, Nature and community in our mission to contribute to the restoration of the natural world and the quality of all life on Earth.

Nature Director
Nature Director

In 2023, an independent director acting on behalf of Mother Nature and Future Generations joined our board to sense-check and guide our work for the collective good. 

Restoration
Restoration

Our wonderful customers have protected 513 acres of threatened habitats and their wildlife through our partnership with World Land Trust.

Activism
Activism

Through events, protests, lobbying and campaigns, we support a collective of positive disruptors to take urgent action on behalf of Mother Nature and Future Generations.

True Cost
True Cost

We have begun to account for the full cost the extractive impact of our production has on Nature, so we can quantify the true health and success of our company.