HOUSE OF HACKNEY X ALEX MERRY
HOUSE OF HACKNEY X ALEX MERRY
Drawing from British folklore and the wonder and wit of the natural world, our new collection, in partnership with artist Alex Merry, celebrates the magic that lies just beneath the surface of everyday life.
Inspired by the natural world, not only in look, but in the very way it’s made, this cushion capsule features our pioneering new velvet, made with 100% regeneratively farmed cotton, grown using practices that restore biodiversity and leave the land healthier for future generations. Just like the mischievous creatures featured in our story.
MEET THE MAKER
MEET THE MAKER
Known for her whimsical illustrations and dream-like paintings, artist and founder of female folk-dancing group Boss Morris, Alex Merry, has brought her distinctive hand and playful imagination to three wild and wonderful creatures from the British forest.
“For this collection I drew on my love of British folklore... its strange creatures, rituals and traditions, and the sense that magic can be found just beneath the surface of everyday life.”
Alex Merry
ABOUT US
Our Craft Story
Built upon the foundations of creativity with purpose, integrity in our actions and compassion for people and planet, Frieda Gormley and Javvy M Royle first dreamed up House of Hackney in 2011. Today, we use our brand as a force for good, championing craft, Nature and community in our mission to contribute to the restoration of the natural world and the quality of all life on Earth.
In 2023, an independent director acting on behalf of Mother Nature and Future Generations joined our board to sense-check and guide our work for the collective good.
Our wonderful customers have protected 513 acres of threatened habitats and their wildlife through our partnership with World Land Trust.
Through events, protests, lobbying and campaigns, we support a collective of positive disruptors to take urgent action on behalf of Mother Nature and Future Generations.
We have begun to account for the full cost the extractive impact of our production has on Nature, so we can quantify the true health and success of our company.
Find your next inspiration and see how our House could look in your next project.





