HEDERA Rug - Viridian

We are proud to work with Britain’s oldest, best known and most prestigious carpet designer and manufacturer to create our flooring.

Axminster Carpets has been synonymous with carpet luxury and craftsmanship for over 250 years. Based in Devon, Axminster have been expertly weaving since 1755. Sharing our passion for sustainability, traditional craft and colour, the design house uses responsibly sourced British wool to create their unique ‘eight pitch Axminster’ weave, fitting in more wool per square inch, which, like a high definition TV, allows more pattern and colour, and results in a better quality carpet.

Since the day our House was built, a sense of compassion for people and planet has served as the foundation of everything we do. House of Hackney is evolving from a B Corp sustainable brand to a regenerative one. This means doing things differently to bring about social and economic change, promoting the restoration of Nature. It means going beyond simply ‘sustaining’ and instead, actively making things better.

Our ambition is to create products that honor Future Generations. We are doing this by evolving our supply chain to source regenerative cotton directly from farmers, exploring wood fibre free wallpaper innovations and substituting fossil fuel derived ingredients in our paint for plant based alternatives. That’s just our main categories. We embrace opportunities to champion and trial material innovations such as mycelium and microbes in all products and packaging.

As a business rooted in the beauty of the natural world, we believe it's imperative we hold ourselves to account for our impact on Nature and the quality of life we leave behind for the generations to come. 

In 2023, we gave Mother Nature and Future Generations legal personhood on our board, as a director. This means a person, independent of our business, ensures that in every decision made across all departments, our impact on Nature (including human wellbeing) is considered. They actively challenge our work and progress to becoming a Nature-centered business. Read more about how the director works here.

At House of Hackney, we’re all about making changes to protect the natural world and we are always seeking out ways to evolve our business that work more in harmony with Mother Nature. A big part of that is questioning the materials we use; are they the best available and can we do better?

Our carpets, rugs and runners are woven in England and made from British, New Zealand and Scandinavian wool with a jute and cotton backing. Read more about our materials and suppliers here.