MOTHER NATURE & FUTURE GENERATIONS

Taking their Seat at the Table

As a business rooted in the beauty of the natural world, we believe it's imperative we hold ourselves to a high level of accountability for our impact on Nature and the quality of life we’re leaving behind for generations to come. We have a responsibility to leave this planet a better place than we currently find it; we are at a pivotal point globally where unless we act now, there will be no turning back.

It’s no longer enough to just be sustainable; we need to restore the natural world.

As humans, we have lost our way, thinking we have ownership over Nature when in fact we are Nature. We have forgotten how to live in kinship with the natural world; we are part of a sacred web of life with all living organisms including plants, animals, rivers, mountains, oceans and their co-created living systems which have equal and inherent rights to exist and thrive.

We are living beyond our planetary boundaries; infinite growth on a finite planet is not possible, and in order to try to stabilize our precious eco-systems, on which we are dependent for our own existence, we need to listen to Nature, and we have a duty to do so. That is why we have made the decision to appoint Mother Nature & Future Generations to our board of directors. In giving a voice to the natural world and the people who will come after us, we can ensure that with every business decision made, we fully consider the future of a liveable, thriving planet for all life on earth.

We are just a part of the movement. As the call for action on Nature Rights gathers momentum, we hope that more businesses give Nature a seat at the table.